Guest Blog: 10 Commandments of Export Marketing by Coach Bengo (Part 3)

By in Guest Blogs on 18. Feb, 2013No Comments

Coach Bengo

Make sure your Agent has adequate cash flow to finance the business I still remember my choice of agent in this caribbean island. He was short, plump and jolly with an ample belly and an infectious smile, now that I think of it, a sort of Santa Claus type. He was very knowledgeable of the […]

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Guest Blog: 10 Commandments of Export Marketing by Coach Bengo (Part 2)

By in Guest Blogs on 10. Dec, 2012No Comments

Mr. Hilary Bengochea (Coach Bengo)

Focus on Word of Mouth Marketing but be careful of Language and Culture differences As a small business exporter you must focus on using Word of Mouth Marketing and Guerilla Marketing. Typical marketing using television, radio and press is too expensive for small businesses, especially in a foreign market. As a small business marketer you […]

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