By Anika in Guest Blogs on 25. Apr, 2013No Comments
Understand the Demographics and Geography of the Export Market I remember that night in Sao Paulo, I felt on top of the world, this was a personal accomplishment, a small boy who grew up in the islands of Trinidad and Tobago now here as an Export Salesperson on the eve of conquering Brazil. As I […]
By Anika in Guest Blogs on 18. Feb, 2013No Comments
Make sure your Agent has adequate cash flow to finance the business I still remember my choice of agent in this caribbean island. He was short, plump and jolly with an ample belly and an infectious smile, now that I think of it, a sort of Santa Claus type. He was very knowledgeable of the […]
By Anika in Guest Blogs on 10. Dec, 2012No Comments
Focus on Word of Mouth Marketing but be careful of Language and Culture differences As a small business exporter you must focus on using Word of Mouth Marketing and Guerilla Marketing. Typical marketing using television, radio and press is too expensive for small businesses, especially in a foreign market. As a small business marketer you […]
By Anika in Guest Blogs on 20. Nov, 2012No Comments
Having been asked to make a presentation to aspiring new Small Business Exporters by the Free Zone Aruba and emboldened by my experience of ʻsimple Berniceʼ exporting ʻmobile chat servicesʼ to India from rural Trinidad, I decided to pen my most valuable experiences in Export Marketing and came up with ten lessons which I named […]
By Anika in Business opportunities, Free Zone Aruba News on 15. Nov, 2012No Comments
‘Talent, passion and networking’ were the keywords of Hilary Bengochea’s (Coach Bengo) presentation during the main event of Aruba Small Business Week 2012. The Small Business Week is hosted by the Aruban government, and is taking for the second time this year during the week of November 12th – 16th. During the week, experts, entrepreneurs, […]