By Anika in Guest Blogs on 10. Dec, 2012No Comments
Focus on Word of Mouth Marketing but be careful of Language and Culture differences As a small business exporter you must focus on using Word of Mouth Marketing and Guerilla Marketing. Typical marketing using television, radio and press is too expensive for small businesses, especially in a foreign market. As a small business marketer you […]
By Anika in Guest Blogs on 20. Nov, 2012No Comments
Having been asked to make a presentation to aspiring new Small Business Exporters by the Free Zone Aruba and emboldened by my experience of ʻsimple Berniceʼ exporting ʻmobile chat servicesʼ to India from rural Trinidad, I decided to pen my most valuable experiences in Export Marketing and came up with ten lessons which I named […]
By Anika in Business opportunities, Free Zone Aruba News on 15. Nov, 2012No Comments
‘Talent, passion and networking’ were the keywords of Hilary Bengochea’s (Coach Bengo) presentation during the main event of Aruba Small Business Week 2012. The Small Business Week is hosted by the Aruban government, and is taking for the second time this year during the week of November 12th – 16th. During the week, experts, entrepreneurs, […]
By Anika in Business opportunities, Export, Free Zone Aruba News on 09. Nov, 2012No Comments
Today’s business world is an ever-changing landscape. With constant technology updates and expanded means of communication, the world has become a global marketplace. A company that may have never considered doing business outside the borders of its country is finding it easier, and often necessary, to expand its reach. Today, there are tremendous opportunities in […]
By Anika in Free Zone Aruba News on 30. Oct, 2012No Comments
Free Zone Aruba is proud to present Mr. Hilary Bengochea (Coach Bengo) for the kickoff event of Small Business Week 2012. H. J. Bengochea is a Business Coach and has consulted and conducted workshops across the Caribbean for companies such as FedEx, the Neal & Massy Group, Accelor Mittal Steel, Angostura Ltd., S. M. Jaleel […]